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A well produced video can set your brand and products apart from the competition. It is the perfect medium for showcasing your business, team, customers and products. Over the years we have been helping companies use video effectively within their business.

Here are 5 ways to use video within your business:



Interview videos are a powerful tool when looking to build trust and rapport with your audience. With the right questions and answers you can position yourself as a thought leader or a person/company of knowledge. They are perfect for showcasing personalities and can put a face to your business or brand. You can talk about the business, processes, design, trends and give some insights into the industry.

Use these videos on your website, across social media and in your email campaigns.



Customer Case Studies

Customer case studies are a great way to showcase your latest projects and give you the platform to showcase designs, materials, innovations and the team that are involved. Focus on the customer’s problem and how you or your product help to solve it. Digging deeper into the inspiration and end product of the project will enable you to highlight not just the finished piece but also the process behind it. Aim to gain a point of view from someone at each stage of the process to explore the project from start to finish.

Using these on your website and across your social media channels is a great way to showcase your latest and best projects. These videos can also be used to send to your potential clients.



Product and Technical Skills Videos

Product and technical videos are a great way to put your best products and skills into the spotlight. These are the things that set you and your products apart from the competition. Showcase your craftsmanship and what makes your products different. This is a perfect way to highlight the processes that you use along with your original techniques and state-of-the-art facilities and any physical products you want to show off!

These are a great way showcase your quality or unique types of products and highlight any key features, gadgets or materials. These videos can then be used on your website to encourage people to use your product or service.



Thought Leadership

Thought leadership videos are a great way of positioning yourself and your business as leaders in your sector. Using thought leadership videos you can educate your audience about what you do, trends, key issues in your industry and how your business can help. It is a great way to build trust with your audience.



Content Teasers and Short Videos for Social Media

Social media is a powerful tool and with lots of potential influencers across Facebook, Twitter and Instagram you should always consider creating short content to be shared in order to drive attention and traffic to the full length version. Also if you are feeling creative, you could try creating short videos of your products on a phone to be used to promote the product in a short video.


We hope you enjoyed our 5 Ways To Use Video Within Your business and that you are now inspired to use video. If you would like to learn how our videos could help your business or have a project you would like us to help with then please contact us on 01628 260 627 or email us at