4 min read 02.06.2023 Thought leadership

Animation has come a long way, and continues to be a powerful tool within video production, allowing you to simplify complex messages and tell stories in visually creative and engaging ways.

But animation does require some careful planning and consideration.

Here are some key things to keep in mind when creating an animation for your brand...

Define your objectives.

Start by clearly defining your objectives... What do you want to achieve with your video? Do you want to educate, inform, entertain, or promote a product or service?

Having a clear understanding of your objectives will help you shape the overall concept, style, and tone of your animation.

Choose the right animation style.

From traditional 2D animation to 3D, motion graphics and more, there's an animation style for every story and every brand.

Each style has its own unique characteristics and appeals to a different audience.

Select the animation style that best aligns with your objectives and target audience.

Develop a compelling script.

The script is the foundation of any animation video, and should be engaging, concise, and clearly convey your message.

Consider the tone, language, and pacing of your script to make sure that it resonates with your audience and fits the animation style you have chosen.

Create your visuals.

The visuals in your animation should be appealing and well-designed.

Consider the colour scheme, character design, backgrounds, and overall aesthetics to create an engaging visual experience for your audience.

Visuals should compliment and enhance the storytelling and messaging of your video.

Choose your voice-over and sound effects.

Your voice-over and sound effects play a big role in conveying emotions, setting the mood, and enhancing the overall viewing experience.

Choose a professional voice-over artist that aligns with your brand and message, and select sound effects that compliment the visuals and add depth to your animation.

Pay attention to timing and pace.

Timing and pacing are crucial in animation videos. Consider the duration of your video and ensure that the timing and pacing of the animation, visuals, and sound effects are in sync.

A well-timed animation video will hold your audience's attention and deliver your message effectively.

Optimise for your channels.

Consider where you will be sharing your animation and optimise it accordingly.

Different platforms may have different requirements in terms of video format, size, and length.

Ensure that your animation video is optimised for the platforms where you plan to share it to ensure maximum visibility and engagement.

Add a CTA.

Finally, don't forget to include a clear call-to-action (CTA) at the end of your animation video.

Whether it's to visit a website, make a purchase, or subscribe to a newsletter, a CTA encourages viewers to take action after watching the video.

Looking to supercharge your marketing strategy and add dimension to your content? Let’s talk!