There’s no getting away from it. Creating stand-out video content that actually delivers can be hard.
Brands often come to us feeling underwhelmed by the results of their past video campaigns, despite the investment that it took to bring them to life.
There are a number of reasons why your video might not be working for you… From outdated processes to overlooking important insights, like what makes your audience tick.
In this video, we’ll be sharing some important considerations for creating content that will be BIG for your brand.
It’s simple, but so important.
Knowing your audience and putting their needs front and centre is the first step in capturing their attention.
Get clear on who they are, their challenges, needs, goals and more.
One person’s conversion content will be different to the next, but we do know that emotion-led content is what captures hearts and minds.
Whether it’s tears or laughter, spend some time getting to know what makes your audience tick.
Too often we see brands jumping on new and trending platforms, and being disappointed by the results.
You don’t need to be everywhere. You just need to be where they are, at the right time, with the right message.
It’s important to be putting your time and creativity into the platforms that really matter to your audience.
Whether it’s an explainer video, an animation, or a social media series, it’s important to understand how your audience loves to consume content, and how best to show them that you’re the answer they’ve been searching for.
It can be all too easy to look at your competitors, see what’s working well for them and want to replicate that across your channels. But we’re here to create stand-out content!
While it’s important to be keeping an eye on your competition, the wider industry and brands that are killing their marketing, at CUBE, we’re all about finding what makes you stand out from the crowd.
The traditional process of sending a brief to an agency is fine, but without a proper understanding of you and your brand before they get cracking on ideas, they’ll find it hard to create content that’s right for you.
Working with an agency through a process of gathering useful insights will inform the creative process and provide the building blocks for your next campaign!
Looking to supercharge your marketing strategy and add dimension to your content? Let’s talk!