How to use LinkedIn stories for your business

2 min read 04.01.2021 Thought leadership

LinkedIn Stories give more chances for businesses and professionals to engage on a daily basis with their audiences. Within this post, we are going to explore how you can use them within your business. LinkedIn has followed in the footsteps of Snapchat, Instagram and Facebook, introducing a new way to share 20-second updates with your connections on LinkedIn.

But what does this mean for your businesses?

LinkedIn stories are a quick and engaging way to share professional updates through a 9:16 portrait format straight from your mobile device.

They’ve been introduced to encourage more engagement and conversations between people and it now means that there’s another format that you should consider when creating content.

So with all this in mind here are our top tips on how you can use LinkedIn Stories:

Thought leadership - content such as top tips, industry insights and topical opinions.

Create real-time updates - on big announcements, winning awards, new members in your team and stuff hot off the press.

Promote your live events - such as webinars and tradeshow and encourage contributors to share.

Product launches - launch your latest products and services.

Behind the scenes - show the behind the scenes of your business by giving your audience an insight into your day to day working and what makes you a great business to work with.

Case studies - put your customers in the spotlight with mini case studies and testimonials.

Now you have some ideas, the next step is to think about your business and what your audience is looking for and what value you can add. So it's time to build a plan and grow your business using video, join the evolution and keep creating content.

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