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influencer campaign

The kelly hoppen collection

The Kelly Hoppen Collection by Brintons brings the designer’s unparalleled eye for trend leading design to the commercial carpet sector. The result is a distinctive new contemporary aesthetic that completely eschews the typical ‘swirl and block’ patterns for which the commercial/hospitality sector is traditionally known.

Brintons Carpets commissioned Cube Video to concept-create, produce, shoot and edit two interviews with Kelly Hoppen discussing the collaboration as she prepared to launch it at The Sleep Event, 2017 in London UK. 

THE BRIEF

Brintons Carpets wanted to document and announce their Kelly Hoppen collection through an engaging video that could be shared online, with press and across social media.

THE SOLUTION

As the collection was driven by inspiration we wanted to dig deeper into Kelly’s inspiration and thinking behind her collaboration with Brintons Carpets. On set at the collections photoshoot we interview Kelly about her collection and what it meant to her. We then showcased the collection through behind the scenes footage from the day.

THE RESULTS

The video campaign amassed thousands of views across YouTube and social media and was an integral part of the whole campaign. 

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