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Airhead Facebook Video Ads

Type Video A series of product focused Facebook Adverts to engage with new audiences and increase sales.

Airhead, a revolutionary pollution mask for cyclists and sports enthusiasts approached CUBE with the goal to promote their new mask and what it is all about. We provided an end to end service from concept through to completion.

Pre-production Locations, styling, casting and props
Production Experienced production team
Post-production Optimised video for Facebook and Instagram

Persona based content to help engage and inspire audiences to consider Airhead

The goal

  • To create a series of videos that covered Airhead's business-critical messages
  • Showcase key features
  • Portray the target personas who would buy an Airhead mask
  • Create assets to empower Facebook and Instagram ad campaigns

Our process

Working closely with the Airhead team and marketing team, we hosted a ThinkCUBE to explore key themes, ideas and concepts to build a solid direction for the content. We also analysed market research from focus groups to align the content with the interests and concerns of their target market. This meant the content would be focused and fit for purpose to help build awareness and grow sales.

The outcome

A series of four x 15-second product adverts optimised for Facebook and Instagram

“The Cube team are outstanding! Brilliant creativity, very well organised and a great group of people to work with..”
Harry Young, Airhead