Airhead, a revolutionary pollution mask for cyclists and sports enthusiasts approached CUBE with the goal to promote their new mask and what it is all about. We provided an end to end service from concept through to completion.
Working closely with the Airhead team and marketing team, we hosted a ThinkCUBE to explore key themes, ideas and concepts to build a solid direction for the content. We also analysed market research from focus groups to align the content with the interests and concerns of their target market. This meant the content would be focused and fit for purpose to help build awareness and grow sales.
A series of four x 15-second product adverts optimised for Facebook and Instagram