The creation of a bespoke piece of design starts with passion and innovation. We had the pleasure of producing a series of videos on these unique and bespoke lights from Astro.
The key to product videos is captivating the audience through strong narrative, creative visuals and athletically pleasing content. Each product's conception began with Astro Lighting designers sketching for inspiration. We wanted to showcase the process and the stories behind the design to create impactful content that would perform well on the client’s website but could also be optimised for social media.
A series of videos that focus on the ideation, inception and creation of the Halftone collection by Astro Lighting. We wanted to create an engaging and emotive storyline that showcased the designer behind the product.