When done well, long-form video is a great way to build brand loyalty and increase engagement.
Allowing you more room to tell a story, offering you a better chance of creating an emotional connection with your viewer, and perfect for educating your audience, in-depth storytelling often creates a more meaningful connection to a brand.
Partnering with Hotel Designs; a leading hospitality magazine with a focus on interior design, and as part of an ongoing series to showcase Dorchester Collection, we visited Coworth Park, to create a long-form, presenter-led video which explores the hotel’s latest premium suite, North Lodge, and the hotel’s design narrative.
Our creative team worked closely with Hotel Designs and Coworth Park to develop a narrative and produce an engaging video to be published on Hotel Designs’ platform.
From our narrative timeline and structure, we built our shot list, detailing what to capture on the day. This allowed us to schedule the day and ensure that we could capture key scenes, such as the horse scene used in the intro.
We adopted a collaborative approach, working closely with presenter and Hotel Designs’ Editor, Hamish, to ensure a natural and personal tone.
We created an engaging 9 minute presenter-led video to showcase Coworth Park’s latest premium suite, North Lodge, and explore the hotel’s design narrative.
Setting the scene, the video begins with presenter, Hamish Kilburn, Editor of Hotel Designs, introducing the hotel and it’s personal guest experience, before guiding viewers through the grounds and the North Lodge itself.
We adopted a relaxed and informal style, with footage often shot using a gimbal, and scenes captured from moving golf buggies.
The video features interviews with Coworth Park’s team, including Michelin-starred Executive Chef, Adam Smith, and Director of Rooms and one of the designers of North Lodge, Rowan McFeat, to create a personal and welcoming tone and ensure that the hotel feels inviting to its audience.