Shopping from the comfort of our homes has become quicker and easier than ever before. And with e-commerce one of the growing industries over the past few years, more and more brands are looking to stand out from their competition with engaging product demonstration videos that really sell!
CUBE™ were approached by Houston PR to create a localised product video, showcasing Crockpot’s TimeSelect slow cooker across the popular, global e-commerce platform, Amazon.
Featuring on Amazon product pages, the video needed to showcase the slow cooker in action, as well as its range of functions and features. With a diverse European target audience, it was important that each video was localised with relevant captions.
The first step in creating our Crockpot product video was working with Houston PR to select a filming location with a bright and spacious kitchen.
Filming food comes with a number of challenges, and there’s a lot to consider - from the food itself to the dishes, textiles, props and surfaces, but perhaps most importantly, the lighting.
On a sunny day, we needed to manage the balance of natural and artificial lighting, and control how the light reflected off the food, product and surfaces.
We worked closely with a food economist and stylist throughout the one-day shoot to ensure the food looked appealing on-camera and each shot really showcased the capabilities of the product.
We created a short, 50-second product demonstration video, which showcases the Crockpot TimeSelect slow cooker in action and the different ways that it allows you to cook.
The video features striking shots to engage the viewer, and a selection of meals to demonstrate the versatility of the product - showcasing how users can tailor their meal to the amount of time they have to prepare it.
The video showcases features including the easy-to-read digital display, 3x heat settings, and oven-safe, dishwasher-safe stoneware.
Localised for a European audience, we created individual versions of the video with captions in a range of languages, including Spanish, German and Italian.