William Morris believes that everybody has the right to a beautiful home. As custodians of the incredible Morris & Co. archive, they continue to fulfil his legacy by curating beautifully crafted products inspired by his original designs.
We start all brand project by fully understanding what is at the core of the brand whether it be the heritage, traditional processes and product ranges. We build upon this by creating a storyline that will inspire and engage the viewer whilst getting across key messages and visuals.
Our pre-production team researched William Morris, locations that were relevant and would add to the narrative and what could be captured on location.
An in-depth brand video that starts at the heart of the brand at William Morris's house showing the early inception of what the brand is today. We visited multiple manufacturing plants to capture the original hand process of printing the designs and use stylised sets to capture the imagination of the brand.