Morris & Co. Brand video
Type Video CUBE were commissioned by Morris & Co. to provide video production services to produce a video that showcased the brand story and heritage of William Morris.Beautifully crafted products
William Morris believes that everybody has the right to a beautiful home. As custodians of the incredible Morris & Co. archive, they continue to fulfil his legacy by curating beautifully crafted products inspired by his original designs.
The goal
- To create a brand film that showcases the heritage of the Morris & Co. brand.
- Showcase the depth of the brand from inception through to its latest product ranges.
- Global reach with multi-language versions.
Our process
We start all brand project by fully understanding what is at the core of the brand whether it be the heritage, traditional processes and product ranges. We build upon this by creating a storyline that will inspire and engage the viewer whilst getting across key messages and visuals.
Our pre-production team researched William Morris, locations that were relevant and would add to the narrative and what could be captured on location.
The outcome
An in-depth brand video that starts at the heart of the brand at William Morris's house showing the early inception of what the brand is today. We visited multiple manufacturing plants to capture the original hand process of printing the designs and use stylised sets to capture the imagination of the brand.
“A well crafted brand video can capture the imagination of the audience and turn them into a brand advocate.”
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