Rituals Influencer Videos

Creating influencer marketing campaigns and working with influencers is a great way to get products or services in front of a whole new group of potential buyers.

We had the pleasure of producing a series of Social Media Influencer videos for Rituals to promote their partnership with English professional rugby union and England player, Maro Itoje.

The goal

• To create a cohesive series of social media videos that feature Maro Itoje and Ritual products.
• Create a series that showcases Maro's brand equity in relation to Rituals' products.
• Maximise engagement from the Instagram audience.

Our process

In many ways, influencers are going back to their roots. In recent years, people have become far more interested in seeing posts that aren’t overly edited. They don’t want to listen to, learn from, or take advice from someone whose life seems entirely unattainable. Instead, they want to see reality. They want to see influencers make mistakes and have bad days and pick themselves back up again and keep going.

The key to this series was to showcase Maro transparently through a window into his life, captivating the audience through strong narrative, creative visuals and athletically pleasing content.