Visit Bucks Market Town Campaign
Type Video A large-scale photography and video campaign, across 16 Buckinghamshire towns, to celebrate independent restaurants and retailers and get people back into the high street post-pandemic.VIDEO & PHOTOGRAPHY CAMPAIGN
Coordinating over 100 businesses, we created a series of 14 videos, including nine geographic videos in multiple formats for social media, and five thematic videos, focusing on areas such as family fun, food and drink and arts and culture.
THE GOAL:
- Create 9 geographic videos in multiple formats to be used across all social media platforms.
- Produce 5 long-form thematic videos, showcasing themes such as family fun, food and drink and arts and culture.
- Celebrate independent restaurants and retailers and get people back into the high street post-pandemic
OUR PROCESS:
Our creative team worked closely with Visit Bucks and Buckinghamshire Council to produce a large-scale photography and video campaign, to be used across the Visit Buckinghamshire website, YouTube and social media platforms.
Our CUBE team fully embedded themselves within the county, visiting each town and identifying independent restaurant and retail owners to feature within the campaign.
The outcome:
A series of short and long-form videos, supported by photography, that truly celebrates what Buckinghamshire has to offer.
The key to this campaign was adopting an informal style, with footage shot using hand-held cameras, to ensure that each video felt friendly, inviting and welcoming to its audience.
“With CUBE’s friendly and knowledgeable approach, attention to detail and creative steer, we were able to bring our videos to life with superb results”
