WHY A CROWDFUNDING VIDEO MATTERS

In the competitive landscape of crowdfunding, a compelling video is often the linchpin that sets a campaign apart. LOOM co-founders Han-Rui Chiew and Andres Mendoza, recognised the significance of visually engaging storytelling to attract potential investors and engaged CUBE to bring their vision to life.

With a wealth of experience in creating impactful startup campaign videos, we wanted to bring a strategic edge to LOOM's crowdfunding initiative.

Drawing from past successes like the Airhead Facebook Campaign, CUBE understands the specific storytelling nuances crucial for startup success.

The uniqueness of this project lies in the fact that LOOM's first location was still under construction during the production phase.

Facing this challenge, CUBE's concept for LOOM's crowdfunding video focused on conveying the intended feelings, moods, and energy of the future locations.

LOOM's video aimed to educate potential investors about their vision while inspiring the future community within their space. CUBE's concept, lead by Creative Producer Owen Riseley, focused on conveying the intended feelings, moods, and energy of LOOM's locations. Surreal elements and carefully chosen colour palettes depicted transitions from isolation to community and monotony to vibrancy.

The creative spark for LOOM's crowdfunding video was ignited by a Vogue Lectures Teaser video reference. This served as a source of inspiration, guiding the visual storytelling and weaving together the individual threads that define LOOM's unique identity.

The most noteworthy accomplishment of this collaboration was the rapid success of LOOM's crowdfunding campaign. Within a mere two days of the video's release, LOOM achieved 90% funding, showcasing the powerful impact of a well-executed crowdfunding video in captivating investor interest.

The collaboration between LOOM and CUBE serves as a testament to the transformative power of virtual production.

As the landscape of content creation evolves, virtual production stands out as a powerful tool for creating impactful narratives that resonate with audiences, drive success and serve as a solution to any production and creative challenge.