Lockdown has forced UK businesses to speed up their adoption of tech to stay connected and engaged with their employees and clients. The need to communicate, inspire and collaborate has never been greater and with a rush back to the office looking slim(even after the pandemic), and remote working having proven its capabilities – a new work culture is hastily emerging.
The move to a more nomadic workforce will impact every aspect of business – internal and external. How you communicate, train and inspire your workforce will need revisiting and how do you engage and sell to clients when ‘face to face’ opportunities are far fewer?
One tool which has taken center stage as a key investment to ride this new work landscape is video – Zoom, for example, has become a verb!
It’s no surprise, video communication is the next best thing to ‘face to face’.
This presents an exciting challenge and an opportunity. So here are some key examples of how investing in video communication and content can elevate your business through this pandemic, empower the work from home culture, make savings, and solve many of the problems we currently face in the transition.
As we face uncertain times it is important to keep employees motivated, inspired and informed. Short videos driven by an interview with the CEO or company leaders can create a connection between upper management and the rest of the business and are much more engaging and personal than newsletters and emails. They can easily instil a sense of transparency to encourage greater corporate loyalty and increase in morale. Videos of this nature could be:
Video solves some of today’s most common employee training challenges especially for nomadic workforces. It helps instructors increase training quality, speed and effectiveness — all while significantly lowering program costs.
Video-based training also ensures everyone receives the same information and consistent learning experience wherever they are based. This can be critical for many subjects such as compliance training or anything policy-related.
72% of customers would rather learn about a product or service by way of video. As a format it also allows you to share more information about your products and services when compared to images or even gifs. You can host a wide range of videos on YouTube, your website, and share it across your social media platforms along with sharing via email.
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